10 Reasons Network Marketing Is Growing in the Global Economy

Recent research from the U.S. Direct Selling Association reports unprecedented growth in network marketing, in terms of both retail sales and the number of people involved. This growth shows the vibrancy of the model as an unmatched opportunity for entrepreneurship. Customers gravitate towards the personal touch network marketing provides, Technological advancements have helped the channel to continuously evolve. This report presents some facts and reasons why network marketing has grown in a turbulent global economy and why the business model is poised for continued growth over the next several years.

1 – U.S. Growth – Retail Sales

Network marketing in the U.S. experienced growth for the 6th straight year, reaching $36 billion in estimated retail sales in 2015. This is almost a 5% increase from 2014 and a new record high, outpacing the growth of both overall U.S. retail sales (1.6%) and the U.S. gross domestic product (3.5%) in 2015.

2 – U. S. Growth – People Involved

The number of people involved in the U.S. grew from 18 million to 20 million in 2015, an 11% increase from the previous year. While network marketing continues to attract predominantly women, the business model represents every generation and is generally reflective of America’s diverse population

3 – Global Growth – 103 Million People

Global retail sales reached $183 billion in 2015, an increase of 7.7% since 2014. In 2015, 103 million people were involved in network marketing globally, up 4.4% from 2014. A significant factor that accounts for this growth, both in sales and people involved, is the global rise of entrepreneurship.

In 2015, 103 million people were involved in network marketing globally, up 4.4% from 2014.CLICK TO TWEET

4 – Established and Emerging Markets

The world’s top 10 countries for network marketing (accounting for 80% of global sales) are the U.S., China, Korea, Germany, Japan, Brazil, Mexico, France, Malaysia, and U. K. Six of these are “Advanced economies” and four are “Developing economies” according to the International Monetary Fund. Network marketing is thriving in both advanced and developing economies.