DIRECT SELLING IN THE AGE OF ONLINE RETAIL
DIRECT SELLING IN THE AGE OF ONLINE RETAIL According to the Direct Selling Association , only six percent of women in the United States make more than $100,000 per year and, of those six percent, 80 percent work in direct sales. Clearly, a career in the direct selling industry has the potential to be lucrative, but how sustainable is the direct selling model in an age where consumers are increasingly shopping online? While nearly all direct selling companies such as Avon or Pampered Chef have online stores, are consumers still attending and hosting parties and purchasing products from consultants? Or, is the home party business model that direct selling was built on becoming the equivalent of an in-car cassette player—near extinction? Here are three reasons why direct selling organizations will continue to thrive even in the face of online shopping: Relationships Can’t Be Formed with Websites While online shopping is becoming more and more popul...